Deathbat News

Avenged Sevenfold: The Billboard Cover Story.
August 23, 2013, 10:56 am
Filed under: Avenged Sevenfold, Interviews, M Shadows

Billboard has posted an excerpt from their cover story on Avenged Sevenfold. In it, M Shadows talks about Avenged Sevenfold’s partnership with Activision, the marketing rollout for “Hail To The King” including scavenger hunts and contests, working on “Hail To The King” and more. You can read Billboard’s review of “Hail To The King” here and order the issue here.

“I don’t want the fair-weather fans, the soccer moms who watch ‘Jimmy Kimmel’ to discover us that way,” says Sevenfold lead singer Matt Sanders, who performs as M. Shadows. “I want the people who grew up listening to AC/DC and Slayer, and if we can figure out the right way to have those people see a snippet of what you’d see at a festival or a live show, we’ll do it.”


At 25, Ilejay is some seven years younger than most of the band’s founding members. Instead of the classic metal that Avenged Sevenfold came of age with, he was raised on newer groups like Bullet for My Valentine and even early Avenged records. Shadows credits Ilejay’s work with shaping the record’s “twist” on the tried and true formula. “We’re all big believers in metal with a foot in the blues. We have a lot of Elton John influences in our music, a little bit of the Beatles, which is sometimes surprising to people. We’re not trying to reinvent the wheel, we just want to put a different flavor on the music.

2 Comments so far
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Very awesome. The album sounds amazing. I grew up on metal bands like Metallica, AC/DC and so on and this album has a great classic metal twist to it. Love it!

Comment by Bess

THEY’RE BACK!!! LOL! In all the interviews I’ve read/seen/heard so far the guys have returned with a fury, and seem to be back to their old selves. Thank goodenss!!! There was a somber humbleness about them when they released Nightmare (and rightly so), and even though it was an epic album it was obvious that their confidence was shaken and their hearts were broken. But both the band and the fans have grieved, and have entered new chapters of our lives. I’m so glad to see the return of that “in your f-ing face!” confidence and bravado in each of the members because, aside from their music, that has always been one of the things I’ve loved the most about them. I hope everyone that showed up to make Nightmare such a success will be present tomrrow to follow in those triumphant footsteps with Hail to the King!

Comment by Christen

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